Aida Balayeva, Minister of Culture and Information of Kazakhstan, and Pedro Vargas David, Chairman of the Board of Directors of Euronews, signed a landmark agreement on August 14 to establish a Euronews representative office in Astana, Kazakhstan. This move marks a significant expansion of Euronews into Central Asia.
The agreement aims to promote Kazakh culture, art, and lifestyle globally, as well as cover regional business and economic events. Euronews plans to produce several TV shows, including “Modern Nomads,” “Connection of East and West,” and “Voices from Central Asia,” featuring prominent regional figures.
The Astana hub will also produce “Focus” reports on major regional events and offer training sessions for local media and press service employees. Euronews intends to become an information partner for the upcoming fifth World Nomad Games.
Vargas David highlighted the significance of this expansion, stating, “Kazakhstan is the center of the Eurasian continent, and this demonstrates the strength of our presence not only in European countries but also beyond the continent. We are a channel that reaches 1.2 billion people worldwide, and having a presence in Central Asia has been something we have wanted for a long time.”
This historic agreement underscores Kazakhstan’s growing importance in the region and its openness to global partnerships.
